I recommend letting go of the notion that you can "make" a rabbit want to cuddle with you. I think for many rabbits, after establishing a level of trust with their owners, they will like cuddling to an extent, but there are definitely rabbits who trust their owners and simply don't enjoy the whole cuddling notion. If anything, they will tell you when to pet them, on their terms-- not yours.
In my experience, although it seems opposed to what you want, I think getting closer to your rabbit means respecting its space-- demonstrate that your presence doesn't mean 'something' is going to happen to your rabbit. Rabbits are prey animals, so if you are constantly approaching your rabbit and trying to interact, that is naturally going to generate some anxiety in your rabbit. Humans are huge and rabbits can see that clear as day! We are large predators.