They interact and desire play just like all mammals, but as prey animals, they're a bit different as to how they go about it than, say, a cat or dog.
I hang out with my rabbits, pet them, groom./brush them, feed them, talk to them. I've experimented with teaching them tricks and using jumps as well. I try to get them to come to me, run around in circles, or popcorn around. I've put on music to see how they react.
It takes some time, but you'll develop some communication with your rabbit, and start to understand what it's doing and maybe why. (And I think they even start to understand us a bit, too...)